The Creative Side Of The Media - 1485 Words

Media production is the means of creating professional and authentic media that caters for the fields of education, entertainment and information. When this type of information is created in an authentic and professional manner, that reaches a wide audience and also creates awareness amongst masses, it is called media production. There are several fields and careers in media production. Forms of media include periodicals such as magazines and newspapers, radio, television, films, books, visual arts, music, photography, video games and online content, or new media. The creative side of the media incorporates the professionals like musicians, directors, scriptwriters etc however in research side they have photojournalists, documentarians and†¦show more content†¦Since a lot of people have started taking interests in social media sites like YouTube and Twitter etc, they generally have a lot to offer to their followers. If a person has a YouTube channel related to his field of i nterest, he will try to post videos related to that thing more often than any other source provider does. Often people who have got little or no credentials to their names, or have no designations or titles, tend to follow their passions and interests through these freelance media outlets. In UK for instance, people have to get subscriptions related to their favorite tv shows and channels, and that costs them a heavy amount. Because if they want to watch news or sports, they will have to subscribe to a lot of channels and pay subscription money for the channels of their interest since it is all charged for. Since the penetration of internet, people get all their information and media coverage at cheap rates. If they want to watch Man Utd play for instance, they don’t necessarily need to take a subscription of their channel; they can watch it online for free. Like there are a lot of streaming links available too. If they miss a match they can watch highlights for free etc. An d as far as news is concerned, we often come across people posting handmade videos of some important events, like a celebrity wardrobe malfunction or paparazzi action (Kevin, 2011). Moreover, these things are gripping and they catch the eye of the audience, and